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As a small business owner, you know that you have to put your customers first to boost your presence and secure your position on the market. However, while bigger brands can afford to implement VIP treatment for their best customers, you may not be able to apply the same principles. Ultimately, when you’re working with a limited budget, you need to be smart about your customer relationship. 

Impressing buyers is hard work. But, if you’re going to make it work without breaking the bank, you need to understand what your customers expect. Ideally, customers want the guarantee that you run a legit, engaging, and humble business. They need to know they can trust you to deliver their orders and take themselves seriously. In other words, you have to build a positive impression from the moment you launch your company. There is no denying that your professionalism is going to play a significant role in their perception of the brand. However, you can maximize your chances by adding these simple things that show your customers that they are appreciated. 

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Be where people look for you

Your audience is going to need reassurance before committing to a purchase with a brand new company. Ultimately, your marketing efforts are crucial to your success, not only in terms of promoting your brand but also in ensuring that people can find you both online and offline. Indeed, potential customers are likely to research your brand first. Maintaining an active social media presence will play in your favor. Indeed, most users review your online activities to decide whether they can trust you. An updated website is a no-brainer. However, you also need to keep an engaging profile on social media and even on the high street, if you’ve got physical premises. 

Create a welcoming reception area

Businesses that have physical premises need to pay close attention to their appearance. Indeed, creating a welcoming environment will dramatically affect the perception of the brand. You need to build a soothing and inviting decor that reflects on your brand personality. Using the brand color is, of course, a decor priority. However, you can also use decorative elements as an image for your caring and nurturing business nature. Green plants are the perfect metaphor, especially when you use a grow light bulb to boost development! A water feature can also add a soothing element, making you a business that can help customers to relax. 

Let them know you truly appreciate their business

When a customer chooses to buy from your brand, they expect a smooth and rapid transaction. They also want to be reassured that you are going to stand by them in case they experience any issue with the order. As a result, taking the time to thank every one of your customers shows them that you care about their business. You don’t need to call each one of them individually. A thank you note with their parcel can do all the talking. Similarly, a personalized email can also work wonders. Ultimately, what you want to convey is the fact that your customers matter to you. They are more than a figure on a spreadsheet, and by thanking them, you reinforce your bond. 

Making a positive impression is the result of hard and constant work. It’s fair to say that while the addition of houseplants to your reception area and a thank you note can make a difference, they need to work alongside a professional attitude. 

Aggie Aviso

Aggie Aviso describes herself as her family’s storyteller and memory keeper. A mom to two kids ages 14 and 8, she is certainly past the age of sleepless nights and adorable pigtails. However, motherhood stays exciting, more meaningful and yes, more challenging. She takes it all in stride, knowing fully well that moments pass by in a blink of an eye. As Gretchen Rubin famously said, “The days are long, but the years are short.” She has discovered how wonderful it is to have those fleeting moments in time documented in their family books and has made it her personal mission and passion to be able to tell their stories for her future grandkids. You can read more about her here.. Subscribe to blog updates and the occasional letter here.