The Impact of Advertising

March 24, 2010 | Category: Other Stuff

I have always believed on the power of advertising. A product, no matter how good, powerful or effective, won’t sell if there is poor advertising. Word of mouth or recommendations from actual users is an effective way of advertisement – but bottomline is, if people don’t know about it, they won’t buy it. That is why companies spend millions on advertising alone. It helps that advertising has now gone multimedia – in print, radio, TV and now the internet.

Pharmaceutical companies still rely heavily on imprinted promotional product though. Most of their sales representatives use these as give-aways to doctors. It is effective in a way. As the old saying goes, “Out of sight, out of mind.” If a brand is always displayed on their prescription pads, ballpens, calendars and even imprinted mugs, they tend to use it to prescribe to their patients as well.

I always notice an abundance of imprinted products (I would like to call them personalized) during Christmas season. Seasoned and incumbent politicians use them as gifts and as a subtle request for support for the incoming year. The promotional key chain actually is a best seller.

Here are the most popular products that have been used for imprinting. Most of you I am willing to be have had it one time or another:

1. Pens

2. Letter Openers

3. Bag Clips

4.Tote Bags

5. Calculators

6. Coffee Mugs

7. Caps

8. Bags – shopping bags, traveling bags, toiletry bags

Among those I’ve mentioned, I have used the ballpens, calculators and coffee mugs the most. I wish they give out paper pads or notebooks too since I hoard those – I write down things all the time. I also wish they give out swiss knives or the the multifunctional tool because it really comes handy (and can be quote expensive if you buy them in stores). Flashlights or penlights would also be nice!